Offering insights and breaking down what media headlines mean for your business.

Hosted by AdExchanger, Cynposis, AdMonsters, and Chief Marketer, CTV Connect brought together connected television (CTV) stakeholders for a first of its kind summit in New York City in March 2024...

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For the time being (and the foreseeable future) the Google platform is king when it comes to paid search advertising. So receiving a notification that your Google Account has been suspended can elicit a stomach sinking panic...

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The astrological new year kicked off on March 19th, so to celebrate, let’s embark on a journey through the astrological wheel. In this blog, we will uncover the distinct traits and tendencies of four key zodiac signs of Lewis Media’s...

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As a rule, we often ask clients for vertical video to accompany digital campaigns. The reason? It’s time for us to think outside of the box… well more accurately, to think outside of the television screen. Horizontal video was king when television...

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Attention spans are fleeting, and the competition is fierce. Every element of your advertising matters. Here at Lewis Media, we’re creating bespoke campaigns, designing thoughtful media plans that get our clients the greatest impact...

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Twenty years have gone by in a blink. I am Director of Operations and New Business, but I still have my hands in lots of areas of the agency. When I started at Lewis Media, it was just Aurelia Lewis and me. We invented the company as we went...

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Not so long ago, most households had a bulky edition of the yellow pages delivered to their homes. It’s where customers went for information for everything from a local plumber to pizza delivery. As a result, businesses prioritized their listing...

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As we embark on a new year, the marketing and advertising landscape is poised for significant transformations. From shifts in data reliance to emerging technologies, here are Lewis Media's predictions that could shape the industry in 2024.

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With the meteoric rise of mobile device usage now surpassing desktops, Google has adapted its search algorithms to cater to mobile users, including shifting how indexing happens and rankings are derived. If you are looking for help with mobile SEO...

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Today, Gen-Z makes up the large majority of social media consumers. These individuals, born after 1996, are trendsetters — constantly looking for new fads and content to feed their almost insatiable appetites for entertainment...

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