Our Insights

Our 2024 Update on The Trade Desk’s Unified ID Solution 2.0

Even though the deadline continues to get pushed back, we know that at some point, third party cookies will no longer be available to track advertising campaign performance. Fortunately, cookies aren’t just disappearing overnight, so we, alongside...

..

Beyond the Horizon: Why Vertical Video is a Must for Your Next Social Campaign

As a rule, we often ask clients for vertical video to accompany digital campaigns. The reason? It’s time for us to think outside of the box… well more accurately, to think outside of the television screen. Horizontal video was king when television...

..

Click Here, Win Everywhere: The CTA Secret Sauce

Attention spans are fleeting, and the competition is fierce. Every element of your advertising matters. Here at Lewis Media, we’re creating bespoke campaigns, designing thoughtful media plans that get our clients the greatest impact...

..

10 Predictions for the Marketing and Advertising Industry in 2024

As we embark on a new year, the marketing and advertising landscape is poised for significant transformations. From shifts in data reliance to emerging technologies, here are Lewis Media's predictions that could shape the industry in 2024.

..

Unleashing the Power of Resonate: A Deep Dive into Our Media Tagging and Audience Strategies

After years of speculation, third-party cookie depreciation has begun, and programmatic advertisers will be forced to adapt. In the ever-changing landscape of digital marketing, understanding your audience, the purpose of cookies, and...

..

Using Skai to Drive Better Results

As the digital landscape evolves, media agencies need advanced tools and platforms to optimize digital media buys, and work as efficiently as possible. In 2022, we invested in Skai, a omnichannel platform used by performance marketers, to achieve...

..