Our Insights
Scan You Dig It? Best Practices for QR Codes in Media
I know I can’t be the only one with “Scan QR code to view our menu” fatigue. Admittedly, QR codes became commonplace out of necessity during the height of the Covid-19 pandemic. But now that things are back to normal(ish), I have to say...
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Our 2024 Update on The Trade Desk’s Unified ID Solution 2.0
Even though the deadline continues to get pushed back, we know that at some point, third party cookies will no longer be available to track advertising campaign performance. Fortunately, cookies aren’t just disappearing overnight, so we, alongside...
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Beyond the Horizon: Why Vertical Video is a Must for Your Next Social Campaign
As a rule, we often ask clients for vertical video to accompany digital campaigns. The reason? It’s time for us to think outside of the box… well more accurately, to think outside of the television screen. Horizontal video was king when television...
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10 Predictions for the Marketing and Advertising Industry in 2024
As we embark on a new year, the marketing and advertising landscape is poised for significant transformations. From shifts in data reliance to emerging technologies, here are Lewis Media's predictions that could shape the industry in 2024.
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Unleashing the Power of Resonate: A Deep Dive into Our Media Tagging and Audience Strategies
After years of speculation, third-party cookie depreciation has begun, and programmatic advertisers will be forced to adapt. In the ever-changing landscape of digital marketing, understanding your audience, the purpose of cookies, and...
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