Our Insights
Behind the Dashboard: The Hidden Work of a Data Engineer
In marketing analytics, it’s easy to take clean, polished dashboards for granted. Data just appears at your fingertips, right? Not quite. Behind every number and graph is a lot of hard work from data engineers, whose job is to ingest, clean, and...
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Leveraging Location Data for Smarter Marketing
Finding the right locations to target for your business goes beyond profitability — it's about identifying the key areas where your marketing dollars will thrive. At Lewis Media, we believe that tapping into location-level data is essential for...
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A Structured Approach to Developing Data and Analytics Products
Before we begin any analysis or data product creation, we always refer to this type of framework. Having a strong foundation and established processes in place leads to faster delivery time with a product that provides value to our clients and...
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What’s The Sweet Spot for Media Budget Allocation?
The ongoing question in media buying is how best to allocate a client’s advertising budget. TV? Print? Digital? Is there a perfect formula that churns out results time after time? Well, we can answer that last question right at the top...
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