Our Insights

Domopalooza

Our business intelligence platform, Domo, hosts an annual conference called Domopalooza. Domopalooza highlights the latest developments in business intelligence and gives us an idea of what the future looks like for data...

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What’s The Sweet Spot for Media Budget Allocation?

The ongoing question in media buying is how best to allocate a client’s advertising budget. TV? Print? Digital? Is there a perfect formula that churns out results time after time? Well, we can answer that last question right at the top...

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OpenAI - How it will change digital marketing forever.

In our day to day lives, automation can be the name of the game. Our phones automatically correct typos as we text. We no longer have to type in phone passwords thanks to facial recognition...

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Mobile Performance: The Key to a Website’s Success

With the meteoric rise of mobile device usage now surpassing desktops, Google has adapted its search algorithms to cater to mobile users, including shifting how indexing happens and rankings are derived. If you are looking for help with mobile SEO...

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Media Mix Modeling, How We Crack Your Business’s Unique Code

At Lewis Media Partners, we are integrating media mix modeling (MMM) as an integral part of our attribution solution. MMM is a statistical attribution model that provides a holistic picture of what factors affect business outcomes without...

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A Structured Approach to Developing Data and Analytics Products

Before we begin any analysis or data product creation, we always refer to this type of framework. Having a strong foundation and established processes in place leads to faster delivery time with a product that provides value to our clients and...

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