Our Work
We get it. You don’t need to know how the watch is made, you just want to know what time it is. We pride ourselves on strategies built upon partnership, focused goals that drive tangible business results. We believe in faithfully tending, nurturing, and promoting an optimal mix of tested media experiences, promising new platforms, and carefully crafted strategies.
Media is complex…see how we untangle the path to your right audience.
Consumer Journey Alignment with Phased Media
The Industry:
Higher Ed
The Challenge:
Introduce a new, complex value proposition to a niche target audience, to drive interest and action for community college applications that are funded by grant dollars
Our Strategy Unraveled:
Accommodate the varied time gaps between consideration, application, and acceptance
Surprising Optimization:
The application to acceptance process was longer than expected so media weights were redistributed to match this timing
Quantifying Success:
6,000 qualified conversions, with all grant money awarded
Making Media Dollars Work Harder
The Industry:
Healthcare
The Challenge:
With robust Paid Search efforts already in place, organic search needed to be addressed
Our Strategy Unraveled:
We leveraged existing site content, technical implementation, and Local Listings Management
Surprising Optimization:
SEO helped to drive year-over-year gains in Paid Search performance and increased Share of Voice among competitors
Quantifying Success:
Year-over-year, total keywords within the top 10 positions increased 467%; new users increased by 500%; Paid Search cost per click decreased by 31%; and there was a 41% decrease in cost per acquisition
Agility and Applied Learnings Drive Revenue
The Industry:
Food/Retail/E-commerce
The Challenge:
Improve the performance of Retail Media Networks across on-site and off-site channels, and onboard multiple retailers in less than a year, with no historical performance data and an aggressive ROAS
Our Strategy Unraveled:
We focused on retailers with the highest distribution and variety of products and then moved to onboarding smaller retailers
Surprising Optimization:
Use of a best-in-class technology partner allowed us to house campaigns in a single platform; any changes could be made quickly and efficiently
Quantifying Success:
Year-over year, a 114% increase in ROAS and a 324% increase in media-driven revenue for retail network campaigns
Understanding Content Consumption to Build a New Audience
The Industry:
Higher Ed
The Challenge:
Reach potential, future college students despite a large competitive set and limited budgets
Our Strategy Unraveled:
We researched and identified a new target audience among Generation Z— the Gamer—by analyzing their content consumption
Surprising Optimization:
A small test run against teen gamers on Meta and Snapchat proved a success, so we did a larger test on Twitch, resulting in a high rate of applications
Quantifying Success:
13% increase in applications year-over-year