Engineering & Infrastructure

Marketing analytics data originates from a wide range of platforms, including Google Ads, Meta, The Trade Desk, Campaign Manager, CRM systems, and web analytics tools. Before this data can be visualized or analyzed, it must be ingested, standardized, and prepared for reporting.

We use Snowflake as our data warehouse platform for data processing and storage, and Domo for data ingestion and as a data experience platform that makes information accessible, intuitive, and actionable for internal teams and clients alike.

We leverage Domo and Snowflake's native connectors to integrate data from all sources and employ SQL and Python scripts when custom solutions are required. This approach provides the flexibility to manage complex datasets, streamline workflows, and deliver a comprehensive view of performance. The Lewis Media data ecosystem is designed to be secure, scalable, and adaptable to a wide range of client and business requirements.