Our Team

Since the beginning, 1998

You need a 24,000-foot view of the media landscape—what’s trending and what’s working for our clients—or opportunities to serve Richmond’s nonprofit community, especially environmental groups such as Capital Trees, Maymont, and Virginia Home for Boys and Girls.

New Business, Client Relationships, Media Strategy, Media Futurism

After 12 years in an advertising agency working on national brand accounts, I was ready for a new challenge. I started Lewis Media Partners to develop trusting relationships with companies seeking media expertise. I take great pride in helping businesses grow and love using media as a tool to help them problem-solve. That’s why you’ll often hear me say, “I think I can help you!”

Striking up spontaneous conversation with new people, gardening, reading, biking, and hiking across Virginia, the US, and other countries. My biggest challenge is taking my tennis game to the next level. I enjoy all sports because in many ways, the skills and discipline you learn as an athlete and team player easily translate into running a successful business.

2004

You want to have a conversation about value-based scopes (as opposed to working a bank of hours), and ideas for how to better support our clients or a prospect who needs a smart media partner to achieve their business goals.

New Business, Business Operations, Process Development, Leadership Development

Working on a huge national brand at an ad agency for nearly a decade, I learned a lot about client relationships and performance branding. I use that experience as a foundation, striving to give and earn my colleagues’ trust daily.

I’m driven by excellence, not perfection, and treat it like a habit to be practiced daily. Watching our team grow and develop their leadership abilities gives me a great deal of pleasure.

2022

You need help solving a puzzle, whether it's finding the right talent to fill an opening, or helping employees through growth, development, or relational issues. For me, it’s all about recognizing potential, seeing a way through, and enabling people to realize their dreams.

Recruiting, Hiring, Talent Management

I don’t have an HR background. I ‘grew up’ at a full-service advertising agency where I worked in five different departments over 25+ years. That diversity of experience greatly influences my approach.

Putting good people in good jobs. Helping people realize their potential. Regular travel to England. Creating botanical paintings and dog portraits.

2024

You need a collaborative partner to navigate complex decisions and help drive business results.

Digital Marketing, Client Relationships, Account Management, Agency Leadership, Business Development

After 16 years working at big New York City agencies, I came home to Richmond where I’ve reunited with great colleagues from my earliest days in PR and advertising. I’m excited by the opportunities here. Market and brand size don’t impact the importance of business or marketing challenges.

Solving problems. Seeing teams thrive. Cooking for friends. My Italian Greyhound. And vacations on or near salt water which take me back to my earliest memories.

2023

You’re looking for someone to dive into the details, and that includes proper grammar and spelling. I’m also your go-to for meeting notes.

Project Management

Studying entrepreneurial management in college prepared me for creating content and solutions as well as executing bold ideas. While I started in sales, I love the switch to advertising.

An entrepreneurial mindset, which means using grit, passion, and persistence to overcome challenges. I’m motivated by the final product. It’s rewarding to see everyone’s hard work and know that you were part of making that happen.

2022

You need someone who can take a bird's-eye view AND dive into the details.

Traffic, Media Finance, Traditional (Linear) Buying, Broadcast, Print, Media Planning, Media Strategy, and CTV/OTT

I've been a part of Richmond’s media industry for over two decades doing everything from media strategy and planning to traditional and CTV/OTT buying.

I’m a helper: I want my clients and my teammates to be successful and enjoy doing what I can to enable the best in people and results. I also love a good challenge.

2020

You need any accounting task completed in an organized, efficient way. I’m a team player willing to do whatever it takes to get the job done, perfectly.

Accounting

I started in accounting at a young age, working in my father’s CPA firm during summer breaks throughout high school and college. While raising my children, I held several part-time bookkeeping jobs and then returned to work as the accountant for a large construction company. Once I retired, I missed working with people and luckily landed at Lewis Media.

Relationships and camaraderie. I love the energy in the office.

2006

You need the best rates and an optimal schedule for a linear buy. I’ve spent years building trust and nurturing vendor relationships so that we can exceed client expectations and deliver exceptional results.

Traditional (Linear) Buying, Broadcast

You’ve got to have patience and determination to navigate the changing media landscape (and the world around us). I watch, listen, learn, and only then decide. Just as the media landscape is changing, so are we as humans.

Developing partnerships with people from all over the country that enable me to stand up at the end of the day and know I did the best I could. I’m a big fan of small-town life with my husband, four-legged babies, and the infectious hope and laughter of my granddaughter.

2021

You need a data visualization that’s accurate, intuitive, and engaging. This industry is constantly evolving so I am always adding certifications and deepening my skill set.

Analytics, Business Intelligence, Data Visualization

A winding path that began with an interest in Geology and Oceanography and led to seven years as a civilian with the military. Then I earned a university certificate in Data Analytics and have been building upon those skills ever since.

The unwavering support and values of excellence and personal growth imparted to me by my family. Giving my yellow lab her best life. Coffee. The joy I get from giving our clients a great product.

2004

You want to know what it takes to keep a growing company running like a well-oiled machine. As my buddy Kay says, “Bg is all about the human in Human Resources. She cares deeply.”

Accounting, Financial Reporting, Payroll/Taxes, HR, Employee Benefits

On a wing and a prayer! I started in a spare room in Aurelia’s house, doing bookkeeping a few hours a week for a young company with three employees. I’ve been happily behind the scenes ever since.

Helping people and animals that need a hand. If money were no object, I’d build an animal sanctuary for cats, dogs, and horses that need extra love.

2013

You need a steward who spends your media dollars with intention. I research inventory and negotiate as if it’s my own money; I don’t settle until I’ve got the best option and value for the investment. I’m appreciative and respectful of our reps’ time as we’re all trying to achieve the best results for our clients.

Research & Discovery, Media Strategy, Programmatic, Traditional Buying, Print, OOH

Supportive parents who encouraged my education and independence. I left college with two degrees and no student loans. And throughout my career, great mentors in agencies both large and small. I never stop learning.

My faith, my family, and my music. I see the positive in any situation, take pride in my resilience, and trust that my faith is leading me along the best path.

2020

You need help dispelling the intimidation factor around SEO with a little education on the topic. I also love working alongside our team addressing challenges and validating pivots when necessary.

SEO, Website Audits, Organic Keyword Search, Local Listings Management

I got my start in content strategy and reputation management, but I truly began to see the value of SEO during a previous agency stint where I conducted website audits on everything from chocolatiers to winemakers.

I’m compelled by the question, how can we do this better? I’m also passionate about storytelling—whether it's managing the movies I watch on Letterboxd or keeping detailed reading lists.

2011

You need detailed client billing and accurate accounting snapshots. And help anticipating and implementing what clients need and appreciate.

Media Accounting (Payables and Receivables)

Taking advantage of onsite learning opportunities, developing strong and trusting relationships, and suggesting new systems to advance efficiency and how we work.

A drive for accuracy, social equity, living authentically, and constantly learning.

2021

You want to know the latest paid search best practices and tools, or run a smart test on a new approach, platform, or technology. I’m passionate about continuous learning, which is invaluable in a rapidly evolving field like mine.

Search Engine Marketing (SEM), Google Analytics, AI

After working as a nurse for seven years, the pandemic sent me in search of a different career in an emerging, engaging field. The change has been refreshing, allowing me to take on fun, new challenges while enjoying better work/life balance.

A love of learning, creating a balance between my personal and professional lives, and driving impact and results for our clients.

2023

You need creative, strategic ways to leverage your media dollars to meet business goals and the most effective ways to engage your audience. I’ll be your biggest supporter and advocate.

Client Relationships, Team Building & Integration, Research & Discovery, Trends & Technology, Media Strategy

I’ve been in marketing and advertising for over 15 years, helping clients grow their businesses. I’m thankful for amazing mentors throughout my career—it’s important to have a great coach—and I enjoy paying it forward at this stage of my career.

People. The ultimate extrovert, I thrive on meeting new people and learning what drives them. I love to be outside, spending time with my two daughters. And I love good, friendly competition!

2015

You need a carefully crafted, efficient, and effective digital media plan.

Research & Discovery, Media Strategy, Digital Buying, Programmatic, Social Media, CTV/OTT, Retail Media, Media Data Analysis

I started at Lewis Media as an intern while I was in college and have been here ever since. Over a decade in the industry has afforded me a historical view of the changing digital media landscape as well as the ability and confidence to stay on top of the latest trends.

My family. Excellence—I inherently strive for it. And my colleagues. I work with such smart people who motivate me to always be learning as we collaborate for our clients’ success.

2022

You need a creative approach to model building and interpretation. I think outside of the box in terms of data inputs, model development, and model insights. I’m constantly on the hunt for optimizations and process improvements in the analytics space.

Analytics, Media Data Analysis, Business Data Analysis, Media Mix Modeling

After graduating with an applied mathematics degree, I started in financial analysis, working in SQL to build large-scale portfolio risk analyses for banks and federal credit unions. Media mix modeling is definitely more fun.

A desire to improve my craft and gain further insights on the models I build. I do that by deepening my mathematical and conceptual understanding of the client's data and how that’s impacted by human and market conditions. When I’m not diving into data, you’ll find me rock climbing, camping, backpacking, hiking, or working on my yoga hand balance.

2018

You need a win/win solution out of a maze of timelines, deliverables, and people. I’m highly attuned to intricacy and detail and see things from every possible angle. I’ll figure out exactly how to implement to bring an idea or project to fruition.

Project Management

I started in project management with a fabulous mentor who taught me the ropes and challenged me to always bring a solution—rather than just the problem—to the table. I hold myself to that standard.

My team, friends, and family. I am loyal to the core and thrive on developing trusted partnerships that enable each person to do their best work.

2019

You’re in search of an answer—I’m determined to help you find it. I love evaluating what we’ve done in the past and finding ways to do it better.

Print, OOH

While my mom gets credit for introducing me to media, college hooked my interest in marketing. Landing at Lewis Media has deepened my knowledge of traditional media.

Seeing our clients in print or on a billboard and finding new ways to help them achieve their goals—such as supplementing traditional billboards with mobile and transit opportunities. I’m a fierce competitor on the golf course, constantly aiming to best my last game or opponent.

2018

You need a warm welcome at Lewis Media. I’m the official greeter and a calming influence throughout the workday. I’ve been known to put together the pawfect media plan in a pinch.

Relationship Building, Food Research & Discovery, Emotional Support, Snoring

Anne Aurelia, my mom, rescued me from a shelter in Burlington, North Carolina, and brought me home to Richmond with her after college. My wistful look and tranquility—and a little help from Aunt Liza—convinced my grandma Aurelia to try me out as the CDO. I nailed the gig.

Treats, polishing off yogurt cups, lunchtime, lying in the sun, and taking my co-workers on walks.

2022

You need an inquiring mind ready to tackle anything new. A bit of light and levity in any situation. And a thoughtful, diligent approach to any task.

Research & Discovery, Media Strategy, Digital Buying, Programmatic, Social Media, CTV/OTT

Parents who instilled the priceless value of education and knowledge. College professors with both academic and practical knowledge of marketing who inspired me to pursue a career in advertising.

I’m motivated by interacting with people from different jobs, industries, and backgrounds. Knowledge and learning excite me.

2022

You need an easy-to-understand description of a new media channel or insights on a specific audience. I love utilizing data to connect dots and discover.

Research & Discovery, Media Strategy

My trajectory into the media space started during my master's program at Wake Forest School of Business, where I took Marketing, Advanced Branding, and Consumer Psychology classes.

This ever-changing industry. Learning how to build impactful, personal relationships with our clients while keeping myself updated on this dynamic subject matter makes for exciting learning opportunities each and every day.

2023

You want details on how a specific tactic ladders back to the goals of a project, or advice on how to help clients feel comfortable, heard, and confident.

Research & Discovery, Media Strategy

A bit of a circuitous path, starting on Capitol Hill with legislative correspondence, then PR/Advertising/Comms here in Richmond, and the Brandcenter with a master’s degree in Creative Brand Management.

Seeing client projects in the wild. There’s nothing better than driving by a billboard or seeing an ad on TV and being able to say, “Hey, that’s one of ours!”

2020

You need to pull compelling, key insights from research and develop target personas. I’m passionate about customer journeys.

Research & Discovery, Media Strategy

I moved to Richmond to join a large ad agency and stayed there for 13 years. That solid foundation and good industry connections set me up for Lewis Media where I love providing strategic guidance to clients on how best to reach their right audience through the most effective media channels.

The comfort of knowing my job through long experience combined with the constant challenge of all the new this industry throws at you. I’m a people person motivated by being part of a great team.

2022

You want a different angle or a fresh perspective from the client's side of things. Working on the client side in the past and teaming up with agencies, I understand the needs and expectations of clients. And I’m passionate about staying up to date on the industry’s latest trends and technologies to ensure that strategies and plans are current and effective.

Research & Discovery, Media Strategy, Digital Buying, Programmatic, Social Media, CTV/OTT

I started on the corporate side in public relations and social media management. I love the digital space.

Healthy, long-lasting client relationships built on trust, transparency, and effective communication.

2022

You need a lens into the client’s perspective. My relationship with Lewis Media started as a client so I have a deep understanding of what it’s like to be a media client for a brand. I bring all that experience with me as well as a high level of organization and detail.

Project Management

I’ve traveled to and lived in many different places as the spouse of an army vet (now retired). My experience in several industries—food and beverage, hospitality, real estate—offers marketing insights and a background that well serves the variety of clients at Lewis Media.

Working with a fabulous team and winning. I’m competitive and strive to be the best.

2009

You need someone tenacious who understands how technology maximizes performance and can identify trends and relationships in metrics.

SEM, Retail Media, Analytics, Tag Management

I started my career in traditional media buying for a national retailer and moved into digital marketing when it was brand new. My love of math and data perfectly fits the digital world.

Competition. I am driven to do the best work for our clients and to raise my game. I can’t rest until I’m confident that I’ve done my best.

2022

You need a fresh point of view identifying a solution that works equally well for the client and the agency. I’m known for constant determination to get things done not only quickly, but correctly.

Research & Discovery, Media Strategy, Media Data Analysis, Business Data Analysis

A love of music that landed me in a marketing role for a music festival and catapulted me into the world of digital marketing. I made the transition to the agency side in 2021 and haven’t looked back.

Whether it’s helping a client or a teammate, that’s what keeps me motivated every day. Outside of the office, live music drives me, especially Phish.

2018

You need a holistic view of audio and video channels backed by a deep understanding of linear buying. I understand activation in both online and offline media and am always exploring the how and why to improve the work.

Research & Discovery, Media Strategy, Digital Buying, Programmatic, CTV/OTT, Traditional Buying, Broadcast

Decades of experience in traditional (linear) media which help me contextualize the current changes impacting the video and audio spaces. Building bridges between linear and digital is possible through the connections and partnerships I’ve built throughout my career.

Each day is an opportunity to be 1% better than the day prior. I don’t do things in half measures—I’m all in, personally and professionally.

2023

You need someone who focuses on the end goal, knows how to get there step by step, and doesn’t get lost in the weeds. The marketing industry requires constant research, study, and updates to make sure metrics are hit and optimizations made. I approach every project with a readiness to pivot as the need arises.

Project Management

I started my career with television networks where I juggled multiple teams and creative projects as an associate producer, and later gained QA experience coordinating digital media advertising assets. It was a great foundation for my current work in the media space.

I love success stories. It is so fulfilling to hear about metrics and numbers that have positively impacted our clients.

2023

You need someone to master a new skill or task, quickly. I’m an open-minded, fast learner who embraces change. Challenges don’t discourage me. If one solution isn’t working, I will quickly refer to another option.

SEO, Website Audits, Organic Keyword Search, Local Listings Management

Hard work. I put myself through college while holding down two jobs and several internships.

A combination of the people I work with and the results I’m fortunate to be a part of for our clients.

2010

You need a persistent, optimistic solution seeker. I find a silver lining in everything.

Traditional Buying, Broadcast, Market Research, Relationship-building

Nearly two decades of national and local media buying experience. For many years I worked on the client side with a large, national retailer and am lucky to work with some of the same colleagues here at Lewis Media.

My martial arts training. It’s a source of motivation personally and professionally, instilling thoughtfulness over impulsivity and a calm, positive outlook.

2015

You want a tip or two about building strong, trusting client relationships. I love the process of learning about my clients—their goals and hurdles—so that I can become an extension of their team, bringing more than a media strategy.

Research & Discovery, Media Strategy

I interned at Lewis Media while in college. After spending a couple of years in political journalism in DC, I returned to Lewis Media and have worked my way from the ground up.

The outdoors—wandering around Richmond and exploring new spots, playing tennis, squash, and most recently golf.

2021

You want your business’s media handled with the same care you would give it. I come from a family of business owners across automotive, real estate, hospitality, and professional services—I understand the mindset of a business owner and the importance of the minutiae as well as the bigger picture.

Research & Discovery, Media Strategy, Digital Buying, Programmatic, Social Media, CTV/OTT, SEM, Retail Media, Traditional Buying, Broadcast, Print, OOH

I began my career in media on the publisher side but made the move to the agency world in early 2020.

Getting to the root of a problem and figuring out what others can’t or won’t. If it’s broken, I’m going to find a way to fix it, whether that’s busted code or an oven on the fritz.

2008-2013, and 2019-

You need an Excel wiz. I love spreadsheets, digging into data, and solving problems. I’m a methodical organizer.

Media Finance, Media Strategy, Research & Discovery, Traditional Media Buying

Working at both big and small agencies has given me a well-rounded understanding of media and agency life. I use that experience to optimize processes and help Lewis Media run more efficiently.

My family and a mindset of always putting my best foot forward, whether that’s planning a trip with my college-aged children or tackling home renovations.

2021

You need a simple explanation for a complex concept. I do that by building understanding with analogies and having open dialogues.

Research & Discovery, Media Strategy, Analytics, Media Data Analysis, Business Data Analysis, Media Mix Modeling, Business Intelligence, Data Visualization

Good timing, a little luck, and a genuine interest in statistics. I came to Lewis Media amid a business intelligence effort to streamline reporting that we transformed into a larger exploration of how to utilize data for the betterment of our services. Building an agency function is exciting and keeps me driven day in, day out.

Constant self-competition. I am always making a game of how effective I can be and how much I can do, whether that’s researching time management, taking courses on the latest technology, or expanding our Data Science capabilities.

2023

You need someone to roll up their sleeves and dig in. I’m adaptable, detail-oriented, and an enthusiastic team player.

Accounts Payable, Accounts Receivable, Office Management, Information Systems

Media runs through my veins. My mother worked in traffic, my father-in-law ran an agency, and my brother-in-law worked for multiple agencies and stations. I’ve worked in the media industry for decades.

Accuracy—for clients, vendors, and colleagues. And family, dogs, and camping trips.

2012

You need an informed multichannel approach. Through rigorous analysis techniques, I extract key insights and uncover hidden opportunities to optimize campaigns. A holistic lens allows me to strategize across various media channels to ensure a cohesive, impactful advertising presence.

Research & Discovery, Media Strategy, Digital Buying, Search, Analytics

I worked on the client side of advertising as well as the publishing side and draw on both experiences in my agency role. My background in paid search and traditional and display media creates a unique perspective and skill set.

The ever-evolving media landscape—constant change and the thrill of trying new things. I’m driven to stay ahead of trends and find better, more efficient ways of working.

2021

For deep understanding and hands-on execution in programmatic and social platforms. A fast learner, I stay on top of the latest developments to produce the best campaign results for clients.

Media Strategy, Digital Buying, Programmatic, Social Media, CTV/OTT

I first learned the art of developing content when I created graphics and social posts for my university’s athletics media department. My first job was executing email marketing campaigns for hundreds of colleges and universities. I love expanding those experiences across a variety of channels and industries at Lewis Media.

Being a conscientious, dependable member of the team—three months into the job, I took on the display lead role for one of our largest clients. I’m into Zumba, working out, and trying new things like golf.