Our Insights

The end of 2025 saw dramatic changes in the advertising and media agency landscape with a significant global merger and numerous management shuffles across some of the biggest and most notable agencies in the industry – sadly, some of those brands have simply gone away. The pros and cons of these massive shifts have been and will continue to be debated, and the resulting fallout has yet to be fully realized.

One thing we do know for sure, is that while the media behemoths shift and merge, independent media agencies like ours provide a unique opportunity for advertisers. When businesses opt to work with nimble and highly specialized media agencies like Lewis Media, they reap the following benefits:‍

Client focus. With nearly 40 employees, all dedicated to media, we’re able to focus on each client’s unique business needs. At LMP, our senior leadership is directly involved with each client to prevent the all-too-common feeling of being “one of many” or being relegated to an overworked junior team. Businesses benefit from the collaborative nature of our team. We combine innovative ideas from fresh new talent, decades of large agency and big brand experience from our executive team, and insights from channel experts, to create a well-balanced media strategy that delivers.‍

Unmatched channel expertise. Our seasoned channel experts are deep in the business of planning and implementing strategic media campaigns. Our hands-on team is working on and optimizing your campaigns in real time. Whether they are using our in-house demand side platforms to tackle programmatic advertising, navigating the changing and competitive world of paid search, monitoring the latest social platform updates, or consulting on how our client’s brands can stand out in organic and AI searches — you can trust that it’s the same team that knows your business inside and out that’s executing your media strategy.‍

Investment abilities. Full-service agencies often have small media teams and don’t invest heavily in media-specific platforms like we do. At Lewis Media, we can freely invest in state-of-the-art technologies and integrate new market innovations into our workflow to enhance our outputs. Our team is regularly exploring and testing new platforms rather than sticking with the status quo. In many cases, we are early adopters of technology, allowing us to master new tech long before it’s widely adopted. This includes recently adding Snowflake (a cloud data warehouse platform) to our technology stack, giving us one unified place to securely manage data, and partnering with Halliard to provide a media operations platform designed to replace fragmented spreadsheets and disconnected tools.‍

Agility and speed. With faster decision-making and fewer layers of red tape and bureaucracy, we’re able to innovate and shift strategies quickly to benefit our clients. We’re team players and readily collaborate with clients, creative agencies, and other industry partners to help bring every component of your media strategy to life.

Our independence allows us to offer a unique combination of expertise, best-in-class tech, and a hands-on approach to media strategy and implementation that sets us apart. For nearly three decades, our independence has been defining for us. Here, there’s an entrepreneurial spirit that is ingrained in the Lewis Media culture. We don’t have to wait for holding company guidance or policy changes, permission from outside investors, or constraints from rigid operating models. We can swiftly assess, adapt, and deliver — all while offering our clients a transparent look at the data that’s guiding our decision making. If this sounds refreshing and resonates, let’s start a conversation.