Our Insights
Agentic Media Buying: The Hype, the Reality, and Why Humans Still Run the Show
If you've sat through an ad-tech conference or a platform webinar this year, you've heard the phrase everywhere: agentic AI. Every major platform is racing to tell you their AI doesn't just optimize your campaigns anymore — it acts on your behalf...
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Becoming A Trusted Advisor: How to Build (and Choose) the Right Agency Client Relationship
When was the last time you walked into a car dealership and walked out feeling like the salesperson was your trusted advisor? Some will greet you with a warm smile and a firm handshake. Others will tell you they are there to make this a smooth and...
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Confessions of a Media Agency Project Manager
If you’ve ever worked with a Project Manager (PM), you may have wondered: why do they do what they do? Is there a method to the madness behind the calendar invites, polite follow-ups, and complicated spreadsheets? Well, consider this your peek...
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Lessons Learned from 28 Years of Lewis Media
Twenty-eight years ago, I left my media job in a reputable, successful full-service advertising agency in search of a better work/life balance. Specifically, to be more present for my young daughters. My career has always been focused on media..
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The Benefits of an Independent Media Agency
The end of 2025 saw dramatic changes in the advertising and media agency landscape with a significant global merger and numerous management shuffles across some of the biggest and most notable agencies in the industry – sadly, some of those brands...
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