Our Insights

Go For the Gold, Marketing Strategy and the 2024 Summer Olympics

As the world gears up for the 2024 Summer Olympics, businesses everywhere are strategizing how to make the most of this once-every-four-years global event. For Lewis Media and other marketing agencies, especially those based in Richmond, Virginia...

..

The Future of Print: Evolution or Extinction?

“Is print dead or dying?” That’s a question raised in many of our client and internal meetings, and one that’s quickly followed with speculation of whether local newspaper advertising is worth the investment. “Let’s put an ad in the paper” used to...

..

CTV Connect 2024 Recap

Hosted by AdExchanger, Cynposis, AdMonsters, and Chief Marketer, CTV Connect brought together connected television (CTV) stakeholders for a first of its kind summit in New York City in March 2024...

..

Who's Up For A Movie?

Movie theaters have always provided a source of escape for the audience. As the story unravels on the big screen, the audience shuts out the world for a couple of hours. 2/3 of the U.S. population watches movies in the theater...

..

Shifting TV Habits & Media Strategies

Most homes have a television, some even have several. But the way consumers watch television is changing, and has been changing for decades. As such, reaching consumers with ads via their televisions is changing too, and advertising agencies have...

..

Cord Cutters, Cable Consumers, and Finding the Right Mix

For decades, households had cable. Different packages, different numbers of channels, but cable television and the ability to flip through channel after channel was the standard for many. In the past decade, and especially in recent years...

..