Ad Operations

We don’t just push out creative assets, sit back, and wait for a campaign to end. Our proactive Ad Ops team collaborates with channel specialists to act as both technical architects and quality guardians throughout the entire lifecycle of an ad campaign. To ensure campaign efficiency, accuracy, and efficacy, we manage:

Campaign set-up and execution
Ad trafficking
Pixeling and tracking
Platform troubleshooting
Performance monitoring and optimizations
Discrepancy tracking
Brand safety checks
Monitoring regulatory compliance and platform restrictions
Reconciling platform reporting against our own systems for accuracy to protect our clients from paying for invalid impressions