Category Archive for: Social Media

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By: Beth Saunders I have been registering for a lot of webinars during Covid.  One, I feel it is more important than ever to stay up to date on what is happening in the media industry.  But two, good webinars feed my business soul when I cannot attend conferences or see “live” speakers.  However, as…

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LMP Lab:
Walking Through Facebook Ads
Split-Testing

Not sure if the image of your logo or that cute kitten will drive more engagement for your ad? Going back and forth about whether to send folks to a product page or Contact Us? Stop the guessing with Facebook ads — and employ a quick and easy creative test. When we think about creative…

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7 Reasons to Give Your
Social Media a Second Look

When we ask companies why they’re on social media, there is one surprising answer that comes up more than we expected. It goes something like this… “Well, we need to be. Right? I mean, our competitors are out there. We need to be there, too. Right…?” Right. And we get it. Your customers likely expect…

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