Our Insights

Finding the right locations to target for your business goes beyond profitability — it's about identifying the key areas where your marketing dollars will thrive. At Lewis Media, we believe that tapping into location-level data is essential for unlocking more personalized campaigns and gaining a deeper understanding of customer demographics.

By adopting a data-driven approach to traditional marketing strategies — such as site selection, customer segmentation, and audience targeting — Lewis Media crafts highly precise campaigns that drive results for your business. Leveraging insights from geographic data, our campaigns are not about reaching just anyone. Our strategy is to reach the right customers, in the right places, at the right times.

How Location Analytics Elevate Your Campaigns

At Lewis Media, we go beyond basic demographics. Gender, age, education level… there’s more to it than that, and we aim to figure it out. Our data-driven approach analyzes factors like traffic patterns, local purchasing power, and even competitor density to identify opportunities for impactful campaigns.

Here’s how we do it:

Geo-targeted Advertising: We use location insights to create hyper-local campaigns that deliver the right message at the right moment — whether that’s digital ads tailored to a specific neighborhood, or billboards that align with local culture and trends.

Data-Driven Media Planning: By analyzing past performance across different locations, we identify the areas that yield the highest ROAS (Return on Ad Spend) while maintaining the lowest possible CPA (Cost per Acquisition). This allows us to continually refine media plans to maximize efficiency.

Why Choose Lewis Media?

At Lewis Media, our expertise isn’t just in location analytics — it’s in using that data to supercharge your marketing strategy. By using sophisticated data analytics, we take the guesswork out of building campaigns that connect deeply with local audiences, drive real engagement, and deliver measurable results.

Let’s take your marketing to the next level by integrating location-based insights. Your customers are out there waiting, let us help you reach them. Ready to make your campaigns truly location-smart? Contact us today!