Category Archive for: Political Advertising

How Media Habits Are
Changing Political Advertising

As COVID fallout, civil unrest, and our reckoning with racial injustice play out on TVs around the county — and right in our back yards — they’re about to be joined by another hugely impactful media force: the 2020 election. Media has and will continue to play a critical role in our elections. On that…

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Political Climate of Local TV

I am sure we can all give a collective sigh of relief.  Election day has passed, and the waves of political ads that filled the airways are behind us…for now. 2020 is just around the corner.  But before we make any guesses as to what 2020 may have in store for us, let’s take a…

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3 Essential Marketing Tactics
for Modern Candidates & Campaigns

This will be a record-setting campaign season. More candidates, more marketing channels and more money being thrown around this way or that. We recently wrote about the impact this supercharged election cycle will have on non-political brands – the businesses and organizations simply seeking to keep their message above the noise. Now we’re turning our…

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How to Stay Above
the Noise this Election

Managing your advertising program during a presidential election season is kind of like hunting for that daunting mall parking space during Black Friday’s pre-dawn hours. The earlier you arrive, the better. You shouldn’t mind parking somewhere new and hiking in from the furthest lots, because at least it means you found a spot. And simply…

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