Category Archive for: Media

DJ Influencers

Influencers are all the rage these days.  As you scroll through your social media feed, chances are, you probably follow an influencer or two. Whether the topic is home décor, food, or even travel, people are paying attention. Do you know where else we find influencers?  On air!  Radio personalities are the original influencers.  They…

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Out-of-Home Advertising: How the Underdog Medium Is Staying Relevant While Growing

The state of Out-of-Home (OOH) billboards that decorate our highways and that capture our attention while driving, is changing. This is a positive evolution for the medium — and the change is happening right before our eyes. As an OOH specialist, I love this medium and know that it is the underdog of media (By…

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Don’t Count TV Out of Your Media Mix

Depending on what resource you’re using, you can always find proof for the argument you’re trying to make…thanks to the world wide web. With so much talk about digital trends and cord-cutters, traditional broadcast buyers are always being questioned: “How’s TV doing?” The first question is, “What do you consider TV?” “TV” viewing has opened…

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Top Takeaways from Google Marketing Live 2019

This year’s Google Marketing Live in San Francisco played host to a record 5,000 attendees from 68 countries. This was the fourth time we’ve attend the conference, this time with Aurelia and Jackie making the trip for LMP. As in years past, the conference provided the perfect venue to discover what’s new from Google, what’s…

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Winner Winner, Chicken Dinner

“One dollar bid, now two, now two, will you give me two? Two dollar bid, now three, now three, will you give me three? Going once, going twice, sold” No, we’re not auctioning off grandma’s porcelain figurine, but this is what programmatic display buying looks like these days. Starting in 2017, a few select exchanges rolled…

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International Women’s Day

By Beth Saunders It’s International Women’s Day. I love being in a company of all women. Strong Women. Smart Women. Caring Women. We are athletes, mothers, daughters, wives, girlfriends, mentors, students, colleagues. And we celebrate not only on this day, but every day at LMP the fact that we are women. I watched all morning…

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Stare into Our Media Crystal Ball…

Lewis Media Partners anchors its 2019 media prognostications with something you rarely see: accountability. Things move fast in the world of media. From increasingly smarter technology to audience behavior that seemingly evolves in real time, it’s an ecosystem where predictions are part science, part art. And they can often fall flat if they’re made by…

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LMP Lab:
Walking Through Facebook Ads
Split-Testing

Not sure if the image of your logo or that cute kitten will drive more engagement for your ad? Going back and forth about whether to send folks to a product page or Contact Us? Stop the guessing with Facebook ads — and employ a quick and easy creative test. When we think about creative…

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LMP Lab:
Exploring the Relationship Between Blockchain
& Programmatic Advertising

By Tori Stowers Programmatic advertising and blockchain technology are speculated to have a bright future together. So, we’ve taken a moment to talk through some basics, exploring what’s possible today and tomorrow… What is blockchain? The Trade Desk defines blockchain technology: “…a data infrastructure characterized as an open, digitally distributed ledger that shares permanent records…

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We’re Used to Managing Media,
Not Being Featured in It…

Earlier in May, the Richmond Times-Dispatch was kind enough to tell the Lewis Media Partners story, a business feature that synched up nicely with our 20-year anniversary. For the next few days, our phones rang. A lot. Our email inboxes overflowed. And when we were out and about in RVA, you reached out. We can’t…

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