Category Archive for: Media

LMP Lab:
Walking Through Facebook Ads
Split-Testing

Not sure if the image of your logo or that cute kitten will drive more engagement for your ad? Going back and forth about whether to send folks to a product page or Contact Us? Stop the guessing with Facebook ads — and employ a quick and easy creative test. When we think about creative…

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LMP Lab:
Exploring the Relationship Between Blockchain
& Programmatic Advertising

By Tori Stowers Programmatic advertising and blockchain technology are speculated to have a bright future together. So, we’ve taken a moment to talk through some basics, exploring what’s possible today and tomorrow… What is blockchain? The Trade Desk defines blockchain technology: “…a data infrastructure characterized as an open, digitally distributed ledger that shares permanent records…

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We’re Used to Managing Media,
Not Being Featured in It…

Earlier in May, the Richmond Times-Dispatch was kind enough to tell the Lewis Media Partners story, a business feature that synched up nicely with our 20-year anniversary. For the next few days, our phones rang. A lot. Our email inboxes overflowed. And when we were out and about in RVA, you reached out. We can’t…

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LMP on the Road:
Learning Subliminal Science at SXSW

A new blog series in which LMP team members share lessons learned on the road.   By Tori Stowers When you need to make a choice, you string together a series of rational thoughts and information to make an informed decision, right? Wrong. And don’t worry, you’re not alone. A whopping 95% of all decision…

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LMP Spotlight: Nancy Moore

Our team is our greatest strength at Lewis Media Partners – and we’re inviting you to get to know them better. This week: Nancy Moore   What’s your guilty pleasure media? Watching “The Bachelor” / “The Bachelorette,” “The Walking Dead,” and listening to ‘90s rap when I am in the car by myself or cleaning…

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Why an Integrated Approach
to Advertising Works Better

By Aurelia Lewis Sometimes you read an article that rings true with so much of what you believe in that you actually have to eyeball the byline to make sure you didn’t write it. This was the case recently, as I pored over a Forbes.com article, “To Keep A Consumer Brand Top Of Mind, Consider…

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LMP Spotlight: Cabot Enroughty

Our team is our greatest strength at Lewis Media Partners – and we’re inviting you to get to know them better. This week: Cabot Enroughty   What’s your guilty pleasure media? Bravo (preferably “Real Housewives of Beverly Hills”), “CMT Hot 20 Countdown” (only on Saturday and Sunday mornings while cleaning the house, of course), “The…

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LMP Spotlight: Tori Stowers

Our team is our greatest strength at Lewis Media Partners – and we’re inviting you to get to know them better. This week: Meet Tori Stowers.   What’s your guilty pleasure media? Definitely Netflix. The fact that I can binge watch anything without commercials is a dangerous combination. What was your first job working with…

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LMP Spotlight: Anne Garland

Our team is our greatest strength at Lewis Media Partners – and we’re inviting you to get to know them better. This week: Meet Anne Garland.   What’s your guilty pleasure media? I’m a sucker for any sort of crime drama or political thriller TV show.  “Homeland,” “House of Cards,” “24,” “Law and Order: SVU”….…

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LMP Spotlight: Vickie Brooks

Our team is our greatest strength at Lewis Media Partners – and we’re inviting you to get to know them better. This week: Meet Vickie Brooks.   What’s your guilty pleasure media? Probably radio. I love music and the fact that it can comfort you or help you de-stress. It can give you a sense of…

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