Category Archive for: Media Planning

DJ Influencers

Influencers are all the rage these days.  As you scroll through your social media feed, chances are, you probably follow an influencer or two. Whether the topic is home décor, food, or even travel, people are paying attention. Do you know where else we find influencers?  On air!  Radio personalities are the original influencers.  They…

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Out-of-Home Advertising: How the Underdog Medium Is Staying Relevant While Growing

The state of Out-of-Home (OOH) billboards that decorate our highways and that capture our attention while driving, is changing. This is a positive evolution for the medium — and the change is happening right before our eyes. As an OOH specialist, I love this medium and know that it is the underdog of media (By…

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Don’t Count TV Out of Your Media Mix

Depending on what resource you’re using, you can always find proof for the argument you’re trying to make…thanks to the world wide web. With so much talk about digital trends and cord-cutters, traditional broadcast buyers are always being questioned: “How’s TV doing?” The first question is, “What do you consider TV?” “TV” viewing has opened…

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Top Takeaways from Google Marketing Live 2019

This year’s Google Marketing Live in San Francisco played host to a record 5,000 attendees from 68 countries. This was the fourth time we’ve attend the conference, this time with Aurelia and Jackie making the trip for LMP. As in years past, the conference provided the perfect venue to discover what’s new from Google, what’s…

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Stare into Our Media Crystal Ball…

Lewis Media Partners anchors its 2019 media prognostications with something you rarely see: accountability. Things move fast in the world of media. From increasingly smarter technology to audience behavior that seemingly evolves in real time, it’s an ecosystem where predictions are part science, part art. And they can often fall flat if they’re made by…

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We’re Used to Managing Media,
Not Being Featured in It…

Earlier in May, the Richmond Times-Dispatch was kind enough to tell the Lewis Media Partners story, a business feature that synched up nicely with our 20-year anniversary. For the next few days, our phones rang. A lot. Our email inboxes overflowed. And when we were out and about in RVA, you reached out. We can’t…

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Who is Your Media Expert?

More and more frequently, we’re stumbling upon articles in business publications advocating strategic decisions we made long ago as savvy and forward thinking. When we built our company 18 years ago, we didn’t make any decisions we thought were particularly revolutionary, even if they bucked the agency norms. To us, it just made sense to…

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3 Essential Marketing Tactics
for Modern Candidates & Campaigns

This will be a record-setting campaign season. More candidates, more marketing channels and more money being thrown around this way or that. We recently wrote about the impact this supercharged election cycle will have on non-political brands – the businesses and organizations simply seeking to keep their message above the noise. Now we’re turning our…

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How to Stay Above
the Noise this Election

Managing your advertising program during a presidential election season is kind of like hunting for that daunting mall parking space during Black Friday’s pre-dawn hours. The earlier you arrive, the better. You shouldn’t mind parking somewhere new and hiking in from the furthest lots, because at least it means you found a spot. And simply…

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Super Bowl Post-Mortem:
When is a Commercial Worth $5 million?

The Super Bowl commercial may be the closest thing to a marketing moonshot. Even in an age when analytics and ROI are discussed ad nauseam before any green light is given, there are so many unknowns surrounding running an ad when more than 110 million viewers tune in. Who – and how many eyes will…

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