Category Archive for: LinkedIn

How B2B Advertisers Can Overcome
Pandemic-Related Challenges

By Julie Duncan Harris “In the last six months alone, we’ve probably experienced 10 years’ worth of change,” says Allan Thygesen, president of the Americas at Google. I think we all agree. When it comes to marketing and advertising, the struggles of consumer-facing brands have received most of the mainstream attention. B2B marketers face their…

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Revisiting Our LinkedIn Wish List

Last month LinkedIn sent users an update announcing that they added conversion tracking to their marketing toolbox. We cheered the update – and the ability to better analyze results from Content and Text Ad campaigns. In fact, it was one of the requests we had from the social networking platform acquired by Microsoft this past…

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