Category Archive for: Integrated Media

Stare into Our Media Crystal Ball…

Lewis Media Partners anchors its 2019 media prognostications with something you rarely see: accountability. Things move fast in the world of media. From increasingly smarter technology to audience behavior that seemingly evolves in real time, it’s an ecosystem where predictions are part science, part art. And they can often fall flat if they’re made by…

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Why an Integrated Approach
to Advertising Works Better

By Aurelia Lewis Sometimes you read an article that rings true with so much of what you believe in that you actually have to eyeball the byline to make sure you didn’t write it. This was the case recently, as I pored over a Forbes.com article, “To Keep A Consumer Brand Top Of Mind, Consider…

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