Category Archive for: Digital Media

Top Takeaways from Google Marketing Live 2019

This year’s Google Marketing Live in San Francisco played host to a record 5,000 attendees from 68 countries. This was the fourth time we’ve attend the conference, this time with Aurelia and Jackie making the trip for LMP. As in years past, the conference provided the perfect venue to discover what’s new from Google, what’s…

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Winner Winner, Chicken Dinner

“One dollar bid, now two, now two, will you give me two? Two dollar bid, now three, now three, will you give me three? Going once, going twice, sold” No, we’re not auctioning off grandma’s porcelain figurine, but this is what programmatic display buying looks like these days. Starting in 2017, a few select exchanges rolled…

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