Category Archive for: Broadcast

Political Climate of Local TV

I am sure we can all give a collective sigh of relief.  Election day has passed, and the waves of political ads that filled the airways are behind us…for now. 2020 is just around the corner.  But before we make any guesses as to what 2020 may have in store for us, let’s take a…

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Don’t Count TV Out of Your Media Mix

Depending on what resource you’re using, you can always find proof for the argument you’re trying to make…thanks to the world wide web. With so much talk about digital trends and cord-cutters, traditional broadcast buyers are always being questioned: “How’s TV doing?” The first question is, “What do you consider TV?” “TV” viewing has opened…

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