Offering insights and breaking down what media headlines mean for your business.

Our Insights

We’re here to share stories about our great team as well as media news and analysis, from our acute insights on emerging best practices to quick takes on obtuse trends. We shoot straight and aren’t afraid to explore the intersection of media and real life. Look to Lewis Media Partners to always provide the right angle, with the highest degree of authenticity.

Unleashing the Power of Resonate: A Deep Dive into Our Media Tagging and Audience Strategies

After years of speculation, third-party cookie depreciation has begun, and programmatic advertisers will be forced to adapt. In the ever-changing landscape of digital marketing, understanding your audience, the purpose of cookies, and...

Walter Mann

Top Insights

Using Skai to Drive Better Results

Media Mix Modeling, How We Crack Your Business’s Unique Code

Lewis Media Twenty Five Years

More Insights

Unified ID 2.0: A Solution for the Cookieless Future

September 15, 2022

Read Time:

Minutes

One of our demand-side platform (DSP) partners, The Trade Desk, announced that they have an additional big advertiser on board with adopting Unified ID 2.0 — the privacy-conscious, identity framework spearheaded by The Trade Desk to help...

What’s The Sweet Spot for Media Budget Allocation?

August 3, 2022

Read Time:

Minutes

The ongoing question in media buying is how best to allocate a client’s advertising budget. TV? Print? Digital? Is there a perfect formula that churns out results time after time? Well, we can answer that last question right at the top...

Cord Cutters, Cable Consumers, and Finding the Right Mix

June 24, 2022

Read Time:

Minutes

For decades, households had cable. Different packages, different numbers of channels, but cable television and the ability to flip through channel after channel was the standard for many. In the past decade, and especially in recent years...

Domopalooza

June 6, 2022

Read Time:

Minutes

Our business intelligence platform, Domo, hosts an annual conference called Domopalooza. Domopalooza highlights the latest developments in business intelligence and gives us an idea of what the future looks like for data...