Our Insights

At Lewis Media, we invest in a range of technology tools to strengthen insights and improve efficiency, which amplifies our ability to deliver results for our clients in an increasingly competitive digital landscape. In my nearly 20 years in the digital marketing space, I’ve witnessed the industry evolve at a rapid pace. While tools have become more powerful, one thing remains true: the best results come from combining technology with human expertise. Optmyzr is one of our go-to PPC management tools for campaigns across Google Ads, Microsoft Ads, and Amazon Ads. It enhances our productivity by streamlining account audits, optimizations, and automation, allowing us to dedicate more time to strategic decision-making. 

Here are some of the Optmyzr features we particularly value:

Weather Targeting

We implemented Optmyzr’s weather targeting for a client in the tourism industry, reducing paid search campaign budgets when rainy weather was forecasted. Our strategy of aligning ad spend with demand fluctuations based on weather patterns assisted in boosting return on ad spend (ROAS) by 7% and revenue by 15% year over year.

Express Optimizations

Optmyzr’s Express Optimizations have become an essential part of our daily workflow, especially for clients using manual bidding. These optimizations offer budget and bid recommendations, identify keywords to add, and flag issues that need our attention. By using Express Optimizations, we helped improve an eCommerce client’s revenue by 9% and ROAS by 40%, demonstrating how quickly and effectively we can adapt to day-to-day market shifts.

Single Keyword Ad Groups (SKAG)

With Optmyzr’s streamlined Single Keyword Ad Group (SKAG) function, we efficiently isolate low-quality keywords into separate ad groups, which contributes significantly to quality score improvements. Implementing this approach for a dentistry client in a highly competitive geography improved quality scores by 30% and CPA by 22%, enhancing the overall performance of the account.

PPC Investigator

PPC Investigator makes it easy to diagnose changes in paid search campaign performance metrics like clicks, conversions, and ROAS over any given period. This feature allows us to drill down quickly, uncovering the root causes of fluctuations so we can take action.

Merchant Center Audits

For clients running shopping campaigns, Optmyzr’s Merchant Center Audits offer actionable recommendations to optimize product feeds on Google and Microsoft Ads. By refining product titles, descriptions, and other identifiers, we enhance feed quality, which supports ad relevance and conversion rates.

Conclusion

Optmyzr has proven to be a valuable addition to our PPC management tool arsenal. Its blend of automation, insights, and precise control over optimizations not only saves us time but also drives measurable results for our clients. Whether it’s improving ad relevance through SKAGs, optimizing ad spend with weather targeting, or diagnosing campaign shifts with PPC Investigator, Optmyzr equips us to make informed decisions that enhance campaign effectiveness and profitability for our clients.