Our Insights

Shifting TV Habits & Media Strategies

Most homes have a television, some even have several. But the way consumers watch television is changing, and has been changing for decades. As such, reaching consumers with ads via their televisions is changing too, and advertising agencies have...

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Cord Cutters, Cable Consumers, and Finding the Right Mix

For decades, households had cable. Different packages, different numbers of channels, but cable television and the ability to flip through channel after channel was the standard for many. In the past decade, and especially in recent years...

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