Even though the deadline continues to get pushed back, we know that at some point, third party cookies will no longer be available to track advertising campaign performance. Fortunately, cookies aren’t just disappearing overnight, so we, alongside...
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One of our demand-side platform (DSP) partners, The Trade Desk, announced that they have an additional big advertiser on board with adopting Unified ID 2.0 — the privacy-conscious, identity framework spearheaded by The Trade Desk to help...
Today, Gen-Z makes up the large majority of social media consumers. These individuals, born after 1996, are trendsetters — constantly looking for new fads and content to feed their almost insatiable appetites for entertainment...