Strategic Planning
goals with the right strategy.
Why is this not working?
We help clients quantify success.
By taking the time to identify what matters most, we’re able to apply the right thinking and tools to encourage specific consumer actions.
You bring your business insight. We’ll come ready with our media expertise—the platforms, strategy, and tactics that align with your audience and goals. Together we’ll craft a solution that meets your timeline, budget, and goals.
Our Media Planning Services
Ready to give your buy some strategic footing? Hint: It doesn’t mean starting with tactics.
Journey
Rationale
Schedule
KPIs
"I hired Lewis Media to consult with my NBA marketing team and immediately they felt a part of the team. Their strategic guidance, strong knowledge of the media industry and analytics expertise guided every member of my team from research to creative execution to data analytics."
Pam El - Former CMO, NBA
Expertise In Action
The Importance of The Fundamentals of Media Planning
The media industry is changing by the day, literally. Google and Facebook are both known to adjust their algorithms daily, and sometimes even more often than that. Linear television viewership is declining...
Shifting TV Habits & Media Strategies
Most homes have a television, some even have several. But the way consumers watch television is changing, and has been changing for decades. As such, reaching consumers with ads via their televisions is changing too, and advertising agencies have...
