Category Archive for: Media Planning

Who is Your Media Expert?

More and more frequently, we’re stumbling upon articles in business publications advocating strategic decisions we made long ago as savvy and forward thinking. When we built our company 18 years ago, we didn’t make any decisions we thought were particularly revolutionary, even if they bucked the agency norms. To us, it just made sense to…

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3 Essential Marketing Tactics
for Modern Candidates & Campaigns

This will be a record-setting campaign season. More candidates, more marketing channels and more money being thrown around this way or that. We recently wrote about the impact this supercharged election cycle will have on non-political brands – the businesses and organizations simply seeking to keep their message above the noise. Now we’re turning our…

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How to Stay Above
the Noise this Election

Managing your advertising program during a presidential election season is kind of like hunting for that daunting mall parking space during Black Friday’s pre-dawn hours. The earlier you arrive, the better. You shouldn’t mind parking somewhere new and hiking in from the furthest lots, because at least it means you found a spot. And simply…

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Super Bowl Post-Mortem:
When is a Commercial Worth $5 million?

The Super Bowl commercial may be the closest thing to a marketing moonshot. Even in an age when analytics and ROI are discussed ad nauseam before any green light is given, there are so many unknowns surrounding running an ad when more than 110 million viewers tune in. Who – and how many eyes will…

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Tis the Season…
of Media Planning!

Fourth quarter is when clients are working on 2016 advertising budgets – or in some cases – when they are starting to develop 2016 plans. It is a crazy time of year for us, but an exciting time as well! We used to say that it took three years for media to change and adapt.…

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Cracking the Millennial Code:
5 Refreshing Rules of Engagement

A Millennial walks into a bar… She rents a glass, asks a friend what to fill it with, reads reviews of the beverage online, shares a selfie with the concoction on Twitter and Instagram, and finally drinks it. #DownTheHatch She recycles the plastic straw. And she’ll be back for another round. As highly coveted Millennials…

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