Managing your advertising program during a presidential election season is kind of like hunting for that daunting mall parking space during Black Friday’s pre-dawn hours. The earlier you arrive, the better. You shouldn’t mind parking somewhere new and hiking in from the furthest lots, because at least it means you found a spot. And simply…
The Right Angle
We’re here to share stories about our great team as well as media news and analysis, from our acute insights on emerging best practices to quick takes on obtuse trends. We shoot straight and aren’t afraid to explore the intersection of media and real life. Look to Lewis Media Partners to always provide the Right Angle, with the highest degree of authenticity.
Excitement, eagerness, and nervous energy flowed through my body as I walked into the Lewis Media Partners office during the first week of July 2015. Located in Richmond, the office houses 15 employees who operate a media marketing company. With more than 40 clients, and a team that has worked in huge companies such as…
The Super Bowl commercial may be the closest thing to a marketing moonshot. Even in an age when analytics and ROI are discussed ad nauseam before any green light is given, there are so many unknowns surrounding running an ad when more than 110 million viewers tune in. Who – and how many eyes will…
Fourth quarter is when clients are working on 2016 advertising budgets – or in some cases – when they are starting to develop 2016 plans. It is a crazy time of year for us, but an exciting time as well! We used to say that it took three years for media to change and adapt.…
A Millennial walks into a bar… She rents a glass, asks a friend what to fill it with, reads reviews of the beverage online, shares a selfie with the concoction on Twitter and Instagram, and finally drinks it. #DownTheHatch She recycles the plastic straw. And she’ll be back for another round. As highly coveted Millennials…
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