The Right Angle

We’re here to share stories about our great team as well as media news and analysis, from our acute insights on emerging best practices to quick takes on obtuse trends. We shoot straight and aren’t afraid to explore the intersection of media and real life. Look to Lewis Media Partners to always provide the Right Angle, with the highest degree of authenticity.

LMP Spotlight: Julie Duncan Harris

Our team is our greatest strength at Lewis Media Partners – and we’re inviting you to get to know them better. This week: Meet Julie Duncan Harris – Group Lead, Client Services.   What’s your guilty pleasure media? Anything on HGTV, especially “Fixer Upper” and “Beachfront Bargain Hunt.”  I could just keep watching episodes back to back…

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LMP Spotlight: Christi Barbour

Our team is our greatest strength at Lewis Media Partners – and we’re inviting you to get to know them better. This week: Meet Christi Barbour, Senior Broadcast Buyer. What’s your guilty pleasure media? I’d say TV, particularly cable. Plenty of reality TV and drama – Real Housewives, Southern Charm, How to Get Away with Murder,…

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How to Stay Above
the Noise this Election

Managing your advertising program during a presidential election season is kind of like hunting for that daunting mall parking space during Black Friday’s pre-dawn hours. The earlier you arrive, the better. You shouldn’t mind parking somewhere new and hiking in from the furthest lots, because at least it means you found a spot. And simply…

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The Life of a Lewis Media Partners Intern

Excitement, eagerness, and nervous energy flowed through my body as I walked into the Lewis Media Partners office during the first week of July 2015. Located in Richmond, the office houses 15 employees who operate a media marketing company. With more than 40 clients, and a team that has worked in huge companies such as…

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Super Bowl Post-Mortem:
When is a Commercial Worth $5 million?

The Super Bowl commercial may be the closest thing to a marketing moonshot. Even in an age when analytics and ROI are discussed ad nauseam before any green light is given, there are so many unknowns surrounding running an ad when more than 110 million viewers tune in. Who – and how many eyes will…

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Tis the Season…
of Media Planning!

Fourth quarter is when clients are working on 2016 advertising budgets – or in some cases – when they are starting to develop 2016 plans. It is a crazy time of year for us, but an exciting time as well! We used to say that it took three years for media to change and adapt.…

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Cracking the Millennial Code:
5 Refreshing Rules of Engagement

A Millennial walks into a bar… She rents a glass, asks a friend what to fill it with, reads reviews of the beverage online, shares a selfie with the concoction on Twitter and Instagram, and finally drinks it. #DownTheHatch She recycles the plastic straw. And she’ll be back for another round. As highly coveted Millennials…

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