The Super Bowl commercial may be the closest thing to a marketing moonshot. Even in an age when analytics and ROI are discussed ad nauseam before any green light is given, there are so many unknowns surrounding running an ad when more than 110 million viewers tune in. Who – and how many eyes will…
The Right Angle
We’re here to share stories about our great team as well as media news and analysis, from our acute insights on emerging best practices to quick takes on obtuse trends. We shoot straight and aren’t afraid to explore the intersection of media and real life. Look to Lewis Media Partners to always provide the Right Angle, with the highest degree of authenticity.
Fourth quarter is when clients are working on 2016 advertising budgets – or in some cases – when they are starting to develop 2016 plans. It is a crazy time of year for us, but an exciting time as well! We used to say that it took three years for media to change and adapt.…
A Millennial walks into a bar… She rents a glass, asks a friend what to fill it with, reads reviews of the beverage online, shares a selfie with the concoction on Twitter and Instagram, and finally drinks it. #DownTheHatch She recycles the plastic straw. And she’ll be back for another round. As highly coveted Millennials…
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