Posts Tagged:programmatic

The Cookie-less Future

‘Tis the season for all things cookies – baking them, swapping them, decorating them, getting ready for their eradication… Well, the last one just pertains to 3rd party cookies, thank goodness! (Sorry, a little advertising humor.) And while we want you to enjoy all of the edible cookies in your offline world, we also want…

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How Media Habits Are
Changing Political Advertising

As COVID fallout, civil unrest, and our reckoning with racial injustice play out on TVs around the county — and right in our back yards — they’re about to be joined by another hugely impactful media force: the 2020 election. Media has and will continue to play a critical role in our elections. On that…

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Winner Winner, Chicken Dinner

“One dollar bid, now two, now two, will you give me two? Two dollar bid, now three, now three, will you give me three? Going once, going twice, sold” No, we’re not auctioning off grandma’s porcelain figurine, but this is what programmatic display buying looks like these days. Starting in 2017, a few select exchanges rolled…

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LMP Lab:
Exploring the Relationship Between Blockchain
& Programmatic Advertising

By Tori Stowers Programmatic advertising and blockchain technology are speculated to have a bright future together. So, we’ve taken a moment to talk through some basics, exploring what’s possible today and tomorrow… What is blockchain? The Trade Desk defines blockchain technology: “…a data infrastructure characterized as an open, digitally distributed ledger that shares permanent records…

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