I am sure we can all give a collective sigh of relief. Election day has passed, and the waves of political ads that filled the airways are behind us…for now. 2020 is just around the corner. But before we make any guesses as to what 2020 may have in store for us, let’s take a…
Posts Tagged:political advertising
This will be a record-setting campaign season. More candidates, more marketing channels and more money being thrown around this way or that. We recently wrote about the impact this supercharged election cycle will have on non-political brands – the businesses and organizations simply seeking to keep their message above the noise. Now we’re turning our…
Managing your advertising program during a presidential election season is kind of like hunting for that daunting mall parking space during Black Friday’s pre-dawn hours. The earlier you arrive, the better. You shouldn’t mind parking somewhere new and hiking in from the furthest lots, because at least it means you found a spot. And simply…
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