Posts Tagged:media

Winner Winner, Chicken Dinner

“One dollar bid, now two, now two, will you give me two? Two dollar bid, now three, now three, will you give me three? Going once, going twice, sold” No, we’re not auctioning off grandma’s porcelain figurine, but this is what programmatic display buying looks like these days. Starting in 2017, a few select exchanges rolled…

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International Women’s Day

By Beth Saunders It’s International Women’s Day. I love being in a company of all women. Strong Women. Smart Women. Caring Women. We are athletes, mothers, daughters, wives, girlfriends, mentors, students, colleagues. And we celebrate not only on this day, but every day at LMP the fact that we are women. I watched all morning…

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Stare into Our Media Crystal Ball…

Lewis Media Partners anchors its 2019 media prognostications with something you rarely see: accountability. Things move fast in the world of media. From increasingly smarter technology to audience behavior that seemingly evolves in real time, it’s an ecosystem where predictions are part science, part art. And they can often fall flat if they’re made by…

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LMP Lab:
Walking Through Facebook Ads
Split-Testing

Not sure if the image of your logo or that cute kitten will drive more engagement for your ad? Going back and forth about whether to send folks to a product page or Contact Us? Stop the guessing with Facebook ads — and employ a quick and easy creative test. When we think about creative…

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LMP Lab:
Exploring the Relationship Between Blockchain
& Programmatic Advertising

By Tori Stowers Programmatic advertising and blockchain technology are speculated to have a bright future together. So, we’ve taken a moment to talk through some basics, exploring what’s possible today and tomorrow… What is blockchain? The Trade Desk defines blockchain technology: “…a data infrastructure characterized as an open, digitally distributed ledger that shares permanent records…

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We’re Used to Managing Media,
Not Being Featured in It…

Earlier in May, the Richmond Times-Dispatch was kind enough to tell the Lewis Media Partners story, a business feature that synched up nicely with our 20-year anniversary. For the next few days, our phones rang. A lot. Our email inboxes overflowed. And when we were out and about in RVA, you reached out. We can’t…

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LMP on the Road:
Learning Subliminal Science at SXSW

A new blog series in which LMP team members share lessons learned on the road.   By Tori Stowers When you need to make a choice, you string together a series of rational thoughts and information to make an informed decision, right? Wrong. And don’t worry, you’re not alone. A whopping 95% of all decision…

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LMP Spotlight: Nancy Moore

Our team is our greatest strength at Lewis Media Partners – and we’re inviting you to get to know them better. This week: Nancy Moore   What’s your guilty pleasure media? Watching “The Bachelor” / “The Bachelorette,” “The Walking Dead,” and listening to ‘90s rap when I am in the car by myself or cleaning…

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Why an Integrated Approach
to Advertising Works Better

By Aurelia Lewis Sometimes you read an article that rings true with so much of what you believe in that you actually have to eyeball the byline to make sure you didn’t write it. This was the case recently, as I pored over a Forbes.com article, “To Keep A Consumer Brand Top Of Mind, Consider…

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LMP Spotlight: Cabot Enroughty

Our team is our greatest strength at Lewis Media Partners – and we’re inviting you to get to know them better. This week: Cabot Enroughty   What’s your guilty pleasure media? Bravo (preferably “Real Housewives of Beverly Hills”), “CMT Hot 20 Countdown” (only on Saturday and Sunday mornings while cleaning the house, of course), “The…

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