Posts Tagged:media planning

How Media Habits Are
Changing Political Advertising

As COVID fallout, civil unrest, and our reckoning with racial injustice play out on TVs around the county — and right in our back yards — they’re about to be joined by another hugely impactful media force: the 2020 election. Media has and will continue to play a critical role in our elections. On that…

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Connected Vs. Linear TV:
Dialing in the Right Media Mix

Tori Stowers Display Channel Manager How have you spent your time in quarantine? Searching Amazon for above ground pools? Ordering mass amounts of groceries (and wine) through apps or online? Googling how to entertain your kids all day, every day? Experimenting with Zoom backgrounds for your next conference call? No matter what category you may…

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Why a Media Agency
Can Be Your Most Critical Partner

Lack of leads. Lack of foot traffic. Lack of sales. And lack of brand awareness. These are just some of the ways in which COVID-19 is affecting businesses every day. But you already know that. The pandemic has pushed advertisers to rethink how they need to jump start their business and reengage with their audience…

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TV Update Post-COVID April 2020

We continue our journey into how COIVD-19 has impacted media consumption with a deeper dive into local television.  How has TV viewing changed and shifted because of COVID-19? Nationally, TV usage is trending well above 2019 levels.  As we can see in the latest update from Nielsen, Americans are watching more TV.  Total hours per…

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Not Quite Business As Usual:
Messaging Tips For A Successful Reopening

The most frequently asked question we are getting from our clients these days is, “What should I be doing with or saying in my media channels as we enter Phase I of the re-opening?” Our response to them, whether they are brick-and-mortar brand, a virtual storefront, or both, is there is a lot that needs…

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How We’re Helping Clients Navigate Advertising
Channels in this Strange, New World

We’ve always embraced the consultative role we take with our clients and media partners. During times when the media landscape experiences a little disruption (or a lot), these relationships allow us to provide guidance grounded in the industry’s real-time ebbs and flows, keeping ahead of industry trends while not straying from best practices. To that…

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Political Climate of Local TV

I am sure we can all give a collective sigh of relief.  Election day has passed, and the waves of political ads that filled the airways are behind us…for now. 2020 is just around the corner.  But before we make any guesses as to what 2020 may have in store for us, let’s take a…

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DJ Influencers

Influencers are all the rage these days.  As you scroll through your social media feed, chances are, you probably follow an influencer or two. Whether the topic is home décor, food, or even travel, people are paying attention. Do you know where else we find influencers?  On air!  Radio personalities are the original influencers.  They…

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Out-of-Home Advertising: How the Underdog Medium Is Staying Relevant While Growing

The state of Out-of-Home (OOH) billboards that decorate our highways and that capture our attention while driving, is changing. This is a positive evolution for the medium — and the change is happening right before our eyes. As an OOH specialist, I love this medium and know that it is the underdog of media (By…

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Don’t Count TV Out of Your Media Mix

Depending on what resource you’re using, you can always find proof for the argument you’re trying to make…thanks to the world wide web. With so much talk about digital trends and cord-cutters, traditional broadcast buyers are always being questioned: “How’s TV doing?” The first question is, “What do you consider TV?” “TV” viewing has opened…

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