Posts Tagged:media mix

Watch Now: Connected Vs. Linear TV

Hi Folks. This is Tori with Lewis Media Partners. I wanted to talk to you about something that is happening in your customer’s living room, right now as we speak. Specifically, it’s about how their TV watching is changing. We know TV watching in general has gone up about 16% since the outbreak in mid-March,…

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Connected Vs. Linear TV:
Dialing in the Right Media Mix

Tori Stowers Display Channel Manager How have you spent your time in quarantine? Searching Amazon for above ground pools? Ordering mass amounts of groceries (and wine) through apps or online? Googling how to entertain your kids all day, every day? Experimenting with Zoom backgrounds for your next conference call? No matter what category you may…

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Why a Media Agency
Can Be Your Most Critical Partner

Lack of leads. Lack of foot traffic. Lack of sales. And lack of brand awareness. These are just some of the ways in which COVID-19 is affecting businesses every day. But you already know that. The pandemic has pushed advertisers to rethink how they need to jump start their business and reengage with their audience…

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Not Quite Business As Usual:
Messaging Tips For A Successful Reopening

The most frequently asked question we are getting from our clients these days is, “What should I be doing with or saying in my media channels as we enter Phase I of the re-opening?” Our response to them, whether they are brick-and-mortar brand, a virtual storefront, or both, is there is a lot that needs…

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How We’re Helping Clients Navigate Advertising
Channels in this Strange, New World

We’ve always embraced the consultative role we take with our clients and media partners. During times when the media landscape experiences a little disruption (or a lot), these relationships allow us to provide guidance grounded in the industry’s real-time ebbs and flows, keeping ahead of industry trends while not straying from best practices. To that…

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Political Climate of Local TV

I am sure we can all give a collective sigh of relief.  Election day has passed, and the waves of political ads that filled the airways are behind us…for now. 2020 is just around the corner.  But before we make any guesses as to what 2020 may have in store for us, let’s take a…

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Out-of-Home Advertising: How the Underdog Medium Is Staying Relevant While Growing

The state of Out-of-Home (OOH) billboards that decorate our highways and that capture our attention while driving, is changing. This is a positive evolution for the medium — and the change is happening right before our eyes. As an OOH specialist, I love this medium and know that it is the underdog of media (By…

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Don’t Count TV Out of Your Media Mix

Depending on what resource you’re using, you can always find proof for the argument you’re trying to make…thanks to the world wide web. With so much talk about digital trends and cord-cutters, traditional broadcast buyers are always being questioned: “How’s TV doing?” The first question is, “What do you consider TV?” “TV” viewing has opened…

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Stare into Our Media Crystal Ball…

Lewis Media Partners anchors its 2019 media prognostications with something you rarely see: accountability. Things move fast in the world of media. From increasingly smarter technology to audience behavior that seemingly evolves in real time, it’s an ecosystem where predictions are part science, part art. And they can often fall flat if they’re made by…

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Why an Integrated Approach
to Advertising Works Better

By Aurelia Lewis Sometimes you read an article that rings true with so much of what you believe in that you actually have to eyeball the byline to make sure you didn’t write it. This was the case recently, as I pored over a Forbes.com article, “To Keep A Consumer Brand Top Of Mind, Consider…

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