Posts Tagged:broadcast

How We’re Helping Clients Navigate Advertising
Channels in this Strange, New World

We’ve always embraced the consultative role we take with our clients and media partners. During times when the media landscape experiences a little disruption (or a lot), these relationships allow us to provide guidance grounded in the industry’s real-time ebbs and flows, keeping ahead of industry trends while not straying from best practices. To that…

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Don’t Count TV Out of Your Media Mix

Depending on what resource you’re using, you can always find proof for the argument you’re trying to make…thanks to the world wide web. With so much talk about digital trends and cord-cutters, traditional broadcast buyers are always being questioned: “How’s TV doing?” The first question is, “What do you consider TV?” “TV” viewing has opened…

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