Lack of leads. Lack of foot traffic. Lack of sales. And lack of brand awareness. These are just some of the ways in which COVID-19 is affecting businesses every day. But you already know that. The pandemic has pushed advertisers to rethink how they need to jump start their business and reengage with their audience…
Category Archive for: Radio
As subject matter experts, LMP consistently needs to understand how the COVID-19 virus is impacting media consumption. First up, we are taking a deeper dive into the impact on audio. How are people listening to radio now that this pandemic has forced millions to work from home, and commutes have all but disappeared? Audio Update…
Influencers are all the rage these days. As you scroll through your social media feed, chances are, you probably follow an influencer or two. Whether the topic is home décor, food, or even travel, people are paying attention. Do you know where else we find influencers? On air! Radio personalities are the original influencers. They…
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