Author Archive:

How B2B Advertisers Can Overcome
Pandemic-Related Challenges

By Julie Duncan Harris “In the last six months alone, we’ve probably experienced 10 years’ worth of change,” says Allan Thygesen, president of the Americas at Google. I think we all agree. When it comes to marketing and advertising, the struggles of consumer-facing brands have received most of the mainstream attention. B2B marketers face their…

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Lewis Media Partners Hires to Boost Search, Account Management

Chris Fay and Lisa Matulis join Richmond-based agency specializing in media strategy, execution, and data intelligence Richmond, VA: Advertising agency Lewis Media Partners (LMP) has hired Lisa Matulis and Chris Fay as Account Lead and Channel Owner, Search, respectively. Matulis comes to LMP from Alexandria, Va.-based trade association The Vision Council. Previously, she spent a…

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By: Beth Saunders I have been registering for a lot of webinars during Covid.  One, I feel it is more important than ever to stay up to date on what is happening in the media industry.  But two, good webinars feed my business soul when I cannot attend conferences or see “live” speakers.  However, as…

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Watch Now: Connected Vs. Linear TV

Hi Folks. This is Tori with Lewis Media Partners. I wanted to talk to you about something that is happening in your customer’s living room, right now as we speak. Specifically, it’s about how their TV watching is changing. We know TV watching in general has gone up about 16% since the outbreak in mid-March,…

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How Media Habits Are
Changing Political Advertising

As COVID fallout, civil unrest, and our reckoning with racial injustice play out on TVs around the county — and right in our back yards — they’re about to be joined by another hugely impactful media force: the 2020 election. Media has and will continue to play a critical role in our elections. On that…

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Connected Vs. Linear TV:
Dialing in the Right Media Mix

Tori Stowers Display Channel Manager How have you spent your time in quarantine? Searching Amazon for above ground pools? Ordering mass amounts of groceries (and wine) through apps or online? Googling how to entertain your kids all day, every day? Experimenting with Zoom backgrounds for your next conference call? No matter what category you may…

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Why a Media Agency
Can Be Your Most Critical Partner

Lack of leads. Lack of foot traffic. Lack of sales. And lack of brand awareness. These are just some of the ways in which COVID-19 is affecting businesses every day. But you already know that. The pandemic has pushed advertisers to rethink how they need to jump start their business and reengage with their audience…

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TV Update Post-COVID April 2020

We continue our journey into how COIVD-19 has impacted media consumption with a deeper dive into local television.  How has TV viewing changed and shifted because of COVID-19? Nationally, TV usage is trending well above 2019 levels.  As we can see in the latest update from Nielsen, Americans are watching more TV.  Total hours per…

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Not Quite Business As Usual:
Messaging Tips For A Successful Reopening

The most frequently asked question we are getting from our clients these days is, “What should I be doing with or saying in my media channels as we enter Phase I of the re-opening?” Our response to them, whether they are brick-and-mortar brand, a virtual storefront, or both, is there is a lot that needs…

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What Impact has COVID-19
had on Radio Listenership?

As subject matter experts, LMP consistently needs to understand how the COVID-19 virus is impacting media consumption.  First up, we are taking a deeper dive into the impact on audio.  How are people listening to radio now that this pandemic has forced millions to work from home, and commutes have all but disappeared? Audio Update…

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