Associate Channel Owner, Paid Search (SEM)

The Associate Channel Owner, Search is responsible for the following:

  • Support Sr. Channel Owners with ad copy, keyword and negative keyword expansion, campaign redesign, and ad hoc reporting
  • Apprentice in managing and executing paid search campaigns across, Google, Bing and other search engines for small scale campaigns. This includes:
    • Campaign creation
    • Budget pacing
    • Analysis
    • Optimization
    • Forecasting
    • Insights & reporting
  • Fully leverage analytics capabilities to improve channel, gain understanding of cross-functional learnings, and business insights
  • Collaborate with account leads to set strategy, make recommendations on budget & optimizations
  • Secure consistent account delivery, performance, and growth
  • Interface with clients including plan presentations, performance reviews, and new opportunities.
  • Accountability for financials associated with assigned search accounts
  • Research and keep up on industry trends (Google Ads, Microsoft, Bid Management Platforms, eMarketer, SpyFu, Search Engine Land, AdCenter, etc.)
  • Push the limit with new ideas that meet objectives

Requirements

  • Superior written and verbal communication
  • Attention to detail, and low instance of error
  • Ability to analyze campaigns to benefit optimization
  • Strong Excel Knowledge
  • Google Ads certifications a plus
  • Eager to learn, be adaptable, and have a strong interest in the advertising/media industry (experience in marketing and advertising a plus)
  • Always act with high level of integrity, autonomy, and self-motivation

The career path for this role is Channel Ownership, Search.

If interested, please submit a cover letter and resume to Jackie Niblock: jackie@lewismediapartners.com

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