The Right Angle

We’re here to share stories about our great team as well as media news and analysis, from our acute insights on emerging best practices to quick takes on obtuse trends. We shoot straight and aren’t afraid to explore the intersection of media and real life. Look to Lewis Media Partners to always provide the Right Angle, with the highest degree of authenticity.

LMP on the Road:
Learning Subliminal Science at SXSW

A new blog series in which LMP team members share lessons learned on the road.   By Tori Stowers When you need to make a choice, you string together a series of rational thoughts and information to make an informed decision, right? Wrong. And don’t worry, you’re not alone. A whopping 95% of all decision…

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LMP Spotlight: Nancy Moore

Our team is our greatest strength at Lewis Media Partners – and we’re inviting you to get to know them better. This week: Nancy Moore   What’s your guilty pleasure media? Watching “The Bachelor” / “The Bachelorette,” “The Walking Dead,” and listening to ‘90s rap when I am in the car by myself or cleaning…

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Why an Integrated Approach
to Advertising Works Better

By Aurelia Lewis Sometimes you read an article that rings true with so much of what you believe in that you actually have to eyeball the byline to make sure you didn’t write it. This was the case recently, as I pored over a Forbes.com article, “To Keep A Consumer Brand Top Of Mind, Consider…

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LMP Spotlight: Cabot Enroughty

Our team is our greatest strength at Lewis Media Partners – and we’re inviting you to get to know them better. This week: Cabot Enroughty   What’s your guilty pleasure media? Bravo (preferably “Real Housewives of Beverly Hills”), “CMT Hot 20 Countdown” (only on Saturday and Sunday mornings while cleaning the house, of course), “The…

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LMP Spotlight: Tori Stowers

Our team is our greatest strength at Lewis Media Partners – and we’re inviting you to get to know them better. This week: Meet Tori Stowers.   What’s your guilty pleasure media? Definitely Netflix. The fact that I can binge watch anything without commercials is a dangerous combination. What was your first job working with…

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LMP Spotlight: Anne Garland

Our team is our greatest strength at Lewis Media Partners – and we’re inviting you to get to know them better. This week: Meet Anne Garland.   What’s your guilty pleasure media? I’m a sucker for any sort of crime drama or political thriller TV show.  “Homeland,” “House of Cards,” “24,” “Law and Order: SVU”….…

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LMP Spotlight: Vickie Brooks

Our team is our greatest strength at Lewis Media Partners – and we’re inviting you to get to know them better. This week: Meet Vickie Brooks.   What’s your guilty pleasure media? Probably radio. I love music and the fact that it can comfort you or help you de-stress. It can give you a sense of…

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Revisiting Our LinkedIn Wish List

Last month LinkedIn sent users an update announcing that they added conversion tracking to their marketing toolbox. We cheered the update – and the ability to better analyze results from Content and Text Ad campaigns. In fact, it was one of the requests we had from the social networking platform acquired by Microsoft this past…

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Who is Your Media Expert?

More and more frequently, we’re stumbling upon articles in business publications advocating strategic decisions we made long ago as savvy and forward thinking. When we built our company 18 years ago, we didn’t make any decisions we thought were particularly revolutionary, even if they bucked the agency norms. To us, it just made sense to…

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3 Essential Marketing Tactics
for Modern Candidates & Campaigns

This will be a record-setting campaign season. More candidates, more marketing channels and more money being thrown around this way or that. We recently wrote about the impact this supercharged election cycle will have on non-political brands – the businesses and organizations simply seeking to keep their message above the noise. Now we’re turning our…

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