LMP Spotlight: Tori Stowers

Our team is our greatest strength at Lewis Media Partners – and we’re inviting you to get to know them better. This week: Meet Tori Stowers.

 

What’s your guilty pleasure media?
Definitely Netflix. The fact that I can binge watch anything without commercials is a dangerous combination.

What was your first job working with media?
My first job in media was for a political media buying agency in DC. It was definitely fast paced but full of passion. After the election, I moved over to an advertising agency and have been in the consumer and business world ever since.

What’s the best part about your job?
The LMP team is so supportive and encouraging, which makes my job enjoyable not only for the work I do but also who I get to collaborate with and learn from. I also love the diversity of clients we have and feel like I’m always learning and growing with them as well.

What’s in your Internet browser bookmark? Book shelf? Netflix queue?
“House of Cards,” “Madame Secretary” and “Veep” are currently my favorites.

If you could be any media, what would it be (and why)?
I would be a native ad. A native ad by nature is advertising partially disguised as site content so a user may be less hesitant to engage and allows and encourages advertisers to provide beneficial information so users will want to interact.

I really believe advertising can and should be helpful and beneficial to consumers so they are informed of choices and opportunities available to them. I love native ads because a user is choosing to engage with a piece of content because they have a genuine interest in becoming more informed on a subject. The advertiser then has the opportunity to provide an educational experience for that user. This type of beneficial symbiosis between the consumer and the advertiser is one of the most important aspects of advertising to me.

Posted on November 29, 2016 in Media

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